consumerism, degrowth, financial independence, happiness, stoicism

The more you buy the happier you’ll be (or not) – Positional goods

There are two enormous pitfalls (among others) when trying to save money, one of them are positional goods, the other is lifestyle inflation.

Lifestyle inflation, is when, upon increasing our income, we increase our expenses “because now we can afford it” often, increase the expenses more than the income. So one buys a bigger car, or a bigger apartment, or goes on holidays to more exotic places. After a while, that becomes the norm, you get used to it, and then you need another slightly more expensive car, etc.

In this article I will discuss positional goods, we can leave lifestyle inflation for another day.

What are positional goods?

But today’s post will go deeper into positional goods, what are those so-called goods that are positional? It is basically, a good (or service) that is used to signal status among our peers. That can be any of the things mentioned in the above paragraph (houses, cars, holidays, suits, jewelry, etc.)

Most importantly, those are things that do not really give any value, only the satisfaction of researching about it, buying it and being happy about buying it. When one has got used to it, then the happiness level goes back to where it was before acquiring that object (or service).

For example, a drill, or a bicycle or a car, are not necessarily positional goods, but they can be as soon as you convince yourself that you need that drillmaster 2000 (or whatever fancy drills are called) or a sports car, that you are falling in the Consumerist trap buying shit you do not need and that will not make you happier.

A Little Story

It also happens to me, about 4 years ago, I bought a watch that I thought I would own and wear forever, nevertheless, after some time, I started to think it looked out of fashion, and that I was not so happy about it any more.

Therefore I have since started to think of buying a watch. I am perfectly aware that a new watch will not turn me into James Bond.


Bond himself

But still, something in my unconscious mind, tells me that it will.

This is why, after realizing that, and reflecting on it. I am currently selling all the watches that I own, in order to buy one simple, low-maintenance utilitarian watch.

How can YOU avoid falling in the positional goods trap?

First of all, one needs to be honest with one self and be self-aware, otherwise that is nothing can possibly be done.

Second, realize that is not something you NEED, it is something that you convinced yourself that you need, but you will be equally happy without it. In many cases, we tell ourselves that we need a newer car, for example, or that we need a car, when many, many people can perfectly survive without a really expensive vehicle that is idle more than 90% of the time.

At that point, you will realize that you do not need that, but then you will say “I want it anyway, I can afford it”. Well, most likely, even though you think you can, you really can not. A VERY easy rule, is: If you need to borrow money for it, you most definitely can not afford it.

If you do have the cash for it, that you should make the exercise of thinking, how that fits in your budget and in your financial goals. Most of the time, it is still not worth it. Because you spend money now, and in 3 to 6 months, you will be exactly as happy (or unhappy) as you were before spending that money.

I rest my case.



Back to the roots: The Tribe and how to start one

Are we living in a hyper-individualist consumerist society? I think we do. In most of the western world, we become more and more decoupled from our peers, we work, come home and sit in the sofa with our social media, the tv and the 24/7 news.

Most of us, still have friends. We talk with them, go out with them, get drunk with them, share our problems, etc.

Most of us, still have family. We also talk with them, meet for Christmas, etc.

As a society, we have forfeited the deep bonds with our community, bonds that where there less than 50 years ago. Family does not mean much, friends you can pick, choose and switch, husband/wife you can divorce from. We live in a deeply individualist society, but people feel something is not right.

People yearn for a group connection, a feeling of belonging. So, as a society, we turn to football clubs, political parties or religious organizations to get a sense of belonging, a sense tat we are living.

From reading my other posts of this blog, you probably can tell that I am not a big fan of this mass consumption fanatical football clubs (or sports in general), neither am I to religious organizations nor political parties. Those are some sort of fake tribes, that function in a way that make us feel like we belong to something, but in reality we are just exploited commercially, either for money or influence.

For example, when it comes to sporting events, the fans will say “we won” because they feel that they are part of it, but from the point of view of the club directors, the fans are only good as their consumption capacity goes, are they buying jerseys and other merchandise? Are they going to the games? Are they watching the games on TV? In the end that is all that matters.

That is why, I am advocating for bringing back the self-governed tribe, smaller units of individuals, that are interdependent of each other, and that, as a group are independent of big government and centralized institutions. It can be achieved by means of Self-reliance, becoming Renaissance men and women and in the near future the block chain technology.

Little by little, we need to strengthen the bonds in our communities and weaken our bond to big corporations and government. We can basically transition from a centralized model of consumption to a decentralized model of production.

This is all very theoretical and has been covered in depth by Jack Donovan in The Way of Men and Becoming a Barbarian. He focuses mostly on the masculinity point of view and describes very well the problems of our current society and how to create a tribe.

How to start

The first step is in yourself and your closest friends, stop the superficial bonding and “going out to have a coffee/beer”, men and women are different, women bond by sitting and talking, men bond by doing things together. I have played rugby for many years, and the guys I have played with are the guys I have the deepest bonds with.

So start by stopping the feminine way of relating with your mates. DO THINGS, it does not really matter what, preferably some outdoors, physically demanding competitive and/or cooperative activity. THEN go out and discuss it over a beer. Stop the superficial small talk and discuss the real issues that as men are having: money, work, community, etc. Start a fight club. Start a mastermind group.

That is the start. Then you will have to start developing a more organized group, a good option is to organize as a motorcycle club. You need a group were you push each other, tell things directly to each others face and demand A LOT from each other.


consumerism, degrowth, financial independence, happiness, housing, stoicism, travel

How to become financial independent by cutting your housing costs

Housing is probably the biggest expense most people have, it is my biggest expense at least, and there is high probability that it is also yours.

So, when choosing housing, one needs to carefully consider the wants and needs, as a small percentage in savings can represent a HUGE saving long term.

I owe this part, as many of my lifestyle philosophy to Mr. Fisker even though I have not managed to be as extreme as he is.

Most people in the western world, have a dream of what would the perfect house/apartment be, there is the typical cliché of a house in the suburbs with a garden and two cars parked in front. Maybe those are our true desires, or maybe it is something that the consumerist society has put in our minds. (most likely the latter).

Just as much as we cannot rely on pure emotions when choosing a place to dwell in (such as “the dream house” myth). We cannot rely purely on reason and logic, it needs to feel right as much as it needs to make economical and utilitarian sense.

Needs and Wants

Let’s then, take a look at how to choose housing, by looking at our needs as well as our wants and see if we are willing to sacrifice financial independence for those wants.

First, we need to consider, what is exactly what we really need when we consider housing, basically it is a place to sleep, not more. We can also include in there, secondary needs, which are not indispensable but most people would consider basic needs, toilet and bath and a place to to store and cook food.

Taking these basic needs into account, we need to be aware of all the different solutions that can solve that problem. When doing this exercise one cannot already assume that one needs three bedrooms or needs a garden, balcony etc. Because in reality none of it is really needed, it is just some luxury that we want and we tell ourselves that we need in order to justify our consumerist and hedonistic tendencies.

It is not that I am immune to nice places, I am currently living in an apartment and I could easily survive with a smaller place, we are all walking the way, and one has to start somewhere, what I think is most important is not to get blown out of proportion. That is, have a reasonable number of rooms, reasonably cheap location, reasonable number of bathrooms (that is max. 2 if you are 4 or more people in the house hold, for 1 year I lived in an apartment where we lived 8 adults with only bathroom), etc.

Your partner

When it comes to the housing, it is not like in other parts of the lifetime where you can just change it. In that case you will need a good agreement with your partner if you have one. That is, of course not easy, and sometimes a compromise can be reached. It is, obviously much better to share your life with someone that is at a similar level as yourself and is committed to financial independence, but that is not always possible and one has to compromise.

The truth of owning a home

You might have heard, as it is popular wisdom, that it is always worth it to invest in a house or apartment to life in. FALSE, that is plain and simply NOT TRUE, not always at least.

When you buy a house to live in, that is not an investment. It can be an investment, if you include ALL the costs of running a house compared to the price you might sell it for, that is financial costs, property taxes and maintenance costs mostly.

Rent cheap and buy property for renting out

First of all, as the smart reader will infer from what it has been in the article so far, one of the smartest things to do is to live cheaply in a rented apartment (that is at least true in most European cities), once that is accomplished, the next step is to save money and buy a rental property, that property does not need to be small or modest, it needs to give a good rent compared to the buying price.

The next step is let your tenants pay for the mortgage, and when that is finished you can move back to the apartment that the tenants paid for, or you can continue living in the modest place, covering your rent from the rental income as well as putting some money aside each month.

Alternative housing

It seems, from what we see in the news, movies, and the mainstream media in general that our only choices when it comes to housing are to buy either a house in the suburbs or an apartment in the city. I have already tackled the you-must-buy-a-house fallacy further up in this post, but aren’t there other forms of housing?

Tiny homes

Tiny homes are such a hipster trend right now, but it DOES make financial sense, you can relatively cheaply buy or lease land and park your mobile tiny home. You save on property taxes, maintenance cost, and purchase cost. As well as a tiny house giving a big advantage of not having space (yes, it is an advantage) That will keep you from buying too much stuff!


Houseboats have many of the advantages of tiny homes, such as being mobile and small. Boats generally require a lot of maintenance and can be REALLY expensive, so if you love sailing or boats, consider this option. One can find relatively cheap second hand sailing boats where one can easily live in. Alternatively, lifeboats can also be reconverted into house boats relatively cheap, but on the other side are not comfortable to sail on.


A real mustachian lifeboat house. Source: Dailymail


The super-luxury version. Source: Lancashire Life

Tube houses

I have recently read an article, mentioning that in Hong Kong, there are some projects of building micro-apartments from huge concrete pipes. In that case, it is of course used to further exploit people desperate for housing, but the fact is, that concrete pipes are cheap and relatively light structures that can be used to build a modular tiny house.


Concrete pipe microliving. Source: The Jakarta Post

The concept is great, creativity is the limit.


You can see all the people showing off in instagram.

in Many countries you can overnight in your van as long as you are legally parked and self contained.

That is a great option for people with nomadic tendencies, and may I add from places with great view.

My girlfriend and I almost always travel and live in a camper-van when on vacation, if one is willing to do that long term, it is possible to modify a cargo van into an almost self-sufficient camper-van for a very small cost compared to renting or buying property.

There is endless information online such as here, here and here.


  • Examine your needs
  • Do not fall into the “Buying the dream house” trap
  • Consider the long term cost of superfluous wants
  • Consider alternative housing concepts
  • Develop your skills


consumerism, financial independence

What is your dreamhouse? Answer: a Myth

The dream house myth, is shortly told, the myth that you will find a house that is “what I always dreamed of” or the house that “is just so me”.

That is a myth and a marketing trick to make people buy houses (and actually all kind of things) that we do not need.

Therefore, when you have to buy/rent a house/apartment, NEVER get attached to it, look at it in purely logical and utilitarian point of views and you will make a good choice.

(that can actually be applied with all kind of consumer goods)


consumerism, financial independence, Information diet

Break free from Information Addiction

It is a cliché, the 24/7 information, facebook, twitter, online newspapers.

I have many times caught myself checking a specific website or social network recurrently after only a few minutes of having visited that site (and I still do).

What do I expect to gain from it? When I think logically about it the answer is clear, nothing.

We need to understand that at least 90% of the information we consume has absolutely no significance in our life.

For every piece of information we need to assess two things:

  • Does it affect me? (directly or indirectly)
  • Can I do something about it?

If neither of these conditions is significant, then we should stop wasting our time on that. Restricting the consumption of information allows as to become more present in our day to day issues and goals.

I am not advocating for ignorance, we should just be very selective in what information we consume. Just as much as we are careful with the products we consume.

All of the above, holds when assuming that the information we consume is unbiased and is produced on the interest of the consumer. But nowadays, we all know how filled the internet and newspapers are of not only fake news, but biased, half true and news produced only to distract the general public from the important matters.

So in a summary, take VERY good care of what you consume, being food, products or information. What we consume shapes what we are, and we cannot afford to let the mainstream media and economical powers decide.

Take back control over your thoughts by taking control of your information consumption. You canNOT follow ANY heard if you want to think on your own and be independent.

consumerism, degrowth, financial independence, stoicism

What is Financial independence, and how to get started

It has been a few years since I discovered the current of people striving to become financial independent, the goal of many of these people is to not need to work any more in their life. If that sounds interesting to you, keep reading.

People who are financial independent, continue to work in one thing or the other, as working is an integral part of being a man and a human being and the obtain pleasure in doing so.

So it does not necessarily mean, that when you or me achieve financial independence, that we will be sitting on our couch watching TV and being on Facebook but instead, we can pursue other endeavors.

First, one might think, that for normal working people it is impossible to become financial independence, and it is NOT easy. It is very tempting to buy a new computer, a tv, a nice house with a garden etc. but unless you are rich, if you want to become financially independent you need to accept something, there are things that one cannot afford, that goes directly in sync with stoic principles.

So drop the Consumerism get acquainted with Mr Money Mustache and Jacob Fischer, and realize, that if you save, for example 50% of your salary, for every day, month or year that you work now, there is a day, month or year that will not have to work in the future.

If one factors in inflation and investments (we will talk about that in more detail in the future) the effects can multiply, and if one is as smart as Mr Money Mustache, there is the possibility to start smaller businesses that contribute to the income.

So, maybe you are not ready to save 80% of your salary (I can only save 60%) start by taking away a small percentage, and ask yourself if your next purchase will give you happiness in the long term, and if that is better than the feeling of going to work, knowing you can quit any second, that you do it because you like it and not because you have to.